YouGov (US)

Could NATO be a wedge issue in 2016?

It's not as crazy as it sounds. TWITTER FOLLOWNATO is your typical election issue, but 2016 is not your typical election.

16.07.21. 00:00

The multi-screeners: observant of ads and in search of buying advice

Data from YouGov Profiles shows that those who text, shop, and browse the web while watching TV aren't as distracted as they might seemTWITTER FOLLOWAs the New Yorker recently noted, the idea of the lazy...

16.07.20. 00:00

Mike Pence: an unknown about to become known

As Donald Trump's VP pick has his "day" at the Republican National Convention, many...

16.07.20. 00:00

The dangers of too much negative campaigning

Most voters won't support someone they don't like – and it goes both ways.TWITTER...

16.07.20. 00:00

The Pulse: Conventional Wisdom

Hello, I'm Will Jordan and welcome to The Pulse.TWITTER FOLLOWTightening polls, convention bounces, and some skepticism about third party polling.

16.07.20. 00:00

Yahoo's Long-Term Brand Health Decline

The final bids submitted for Yahoo’s core business this past Monday come after more than six years of steadily eroding consumer perception metrics, according to YouGov BrandIndex, the only daily brand consumer perception research service.

16.07.20. 00:00

Poll Results: Mike Pence

These are the topline results of a YouGov/Huffington Post survey of 1000 US adults interviewed July 15-17, 2016 on Mike Pence.

16.07.20. 00:00

The Selfish Generation

Only 37% of millenials think people should 'always do the right thing'TWITTER FOLLOWFor decades commentators from left and right have decried the decline of morality, arguing that Americans are, in one form or another...

16.07.19. 00:00

Cereal for dinner? Not weird, say four in five adults

A new survey reveals that most people think it's normal to eat cereal outside of breakfast, and what that means for marketersTWITTER FOLLOWNumbers show that cereal sales are declining.

16.07.19. 00:00

Positive reception for Mike Pence – but no VP bump for Trump

As the Republican National Convention begins, the GOP nominee has stalled at 37% nationally...

16.07.18. 00:00

It's official: Pokémon Go is making America go outside

New data from YouGov Omnibus also shows that over one in five players have already bumped into someoneTWITTER FOLLOWIt's hard to embellish the current momentum behind Pokémon Go.

16.07.18. 00:00

YouGov/Economist Poll: July 15-17, 2016

This is a summary of a YouGov/Economist Poll conducted July 15-17, 2016. The sample is 1300 general population respondents with a Margin of Error of ±4.2% (4.5% for registered voters).TWITTER FOLLOWGENERAL ELECTION ...

16.07.18. 00:00

Poll Results: Expiration Dates

These are the topline results of a YouGov/Huffington Post survey of 1000 US adults interviewed July 6-8, 2016 on expiration dates.

16.07.18. 00:00

Clinton, Trump neck-and-neck in key battlegrounds

The latest wave of the YouGov/CBS News 2016 Battleground Tracker polled likely voters across eleven competitive states, with an additional focus on Iowa...

16.07.17. 00:00

Mending fences: what the conventions can do for Trump and Clinton

The party conventions offer both candidates an opportunity to reintroduce themselves to votersTWITTER FOLLOWOver the next two weeks...

16.07.15. 00:00

Nearly a third of women report being victims of sexual harassment at work

Women are more than twice as likely than men to have been victims of sexual harassment at work - and to think that sexual harassment is 'very common'TWITTER FOLLOWLast week news emerged that Gretchen Carlson, a former anchor for Fox News...

16.07.14. 00:00

Undecided voters don’t care very much about who the Veep is

For those not already supporting Trump or Clinton, running mate ranks near the bottom...

16.07.14. 00:00

Most voters think Trump's running mate should be someone with political experience

The latest YouGov/Economist Poll also shows Hillary Clinton leading Donald Trump by 3 points...

16.07.13. 00:00

How compatible are Tom Hiddleston fans and Taylor Swift fans?

Data from YouGov Profiles reveals that if members from each group went on a date, they would likely hit it offTWITTER FOLLOWIn the celebrity realm, where beautiful people post beautiful photos of their beautiful friends on Instagram...

16.07.13. 00:00

YouGov Study Reveals the Smart Home Technology Conundrum: High Awareness, but Low Purchase Intention

Smart home technology has been in the news a lot lately. Manufacturers and retailers have been beating the drum that smart tech will be the next big thing. But will it?

16.07.13. 00:00

YouGov/Economist Poll: July 9-11, 2016

This is a summary of a YouGov/Economist Poll conducted July 9-11, 2016. The sample is 1300 general population respondents with a Margin of Error of ±4.2% (4.5% for registered voters).TWITTER FOLLOWGENERAL ELECTION ...

16.07.12. 00:00

Hispanics, blacks most likely to want to start their own businesses

White Americans tend to say that they would rather not own a business and dislike taking risks...

16.07.12. 00:00

The Pulse: A Special Election

Hello, I'm Will Jordan and welcome to The Pulse.TWITTER FOLLOWVice presidential buzz, some context for 2016, and a busy July. Here's what you need to know:What’s new?It’s been an eventful couple of weeks since our last update.

16.07.12. 00:00

Understanding the public's conflicted feelings about the economy

Pessimism about the US economy has roots in the scars of 2008 and the anxieties of 2016TWITTER FOLLOWThe unemployment rate is down. Jobs are being created.

16.07.11. 00:00

Home improvement advertising: how to get through to DIY millennials

As Lowe's and Home Depot actively pursue younger customers through digital media, advertisers' best bet is to make creative spots that warm the heartTWITTER FOLLOWThis past spring...

16.07.08. 00:00

Why programmatic ad campaigns need offline data to succeed

Any ad targeting based solely on cookie data will see substantial waste – instead it needs to be married to outside connected data sets that bring consumers into sharper focusIn 1990 NASA launched the Hubble space telescope.

16.07.08. 00:00

The VP pick is important, but not as important as some other issues

Warren and Gingrich are the top running mates for Clinton and Trump votersTWITTER FOLLOWAs the two presumptive presidential nominees head to their respective conventions and choose their respective running mates...

16.07.07. 00:00

Narrow backing for ruling against Texas abortion law

Americans tend to approve of the Supreme Court ruling that Texas' abortion clinic law was unconstitutionalTWITTER FOLLOWIn the last week of June, the Supreme Court struck down a Texas law regulating abortion clinics.

16.07.06. 00:00

Half of young people hold onto their phone throughout the day

New data from YouGov Omnibus reveals that smartphones are closer than ever to becoming an extension of the bodyTWITTER FOLLOWIn June 2014, when discussing a case on cellphone privacy...

16.07.06. 00:00

Clinton maintains her lead in a particularly negative race

Hillary Clinton is widely regarded as more qualified for office than Donald TrumpTWITTER FOLLOWLast week ended badly for the presumptive Democratic nominee, Hillary Clinton.

16.07.06. 00:00

YouGov/Economist Poll: July 2-4, 2016

This is a summary of a YouGov/Economist Poll conducted July 2-4, 2016. The sample is 1300 general population respondents with a Margin of Error of ±3.9%.TWITTER FOLLOWGENERAL ELECTION ...

16.07.06. 00:00

The U.S. of Lay's: each state's most recommended snack brand

Data from YouGov Profiles reveals the top salty snacks across all 50 statesTWITTER FOLLOWOn average, about 65% of Americans snack between meals. 56% admit they sometimes eat out of boredom, rather than hunger.

16.07.05. 00:00

Joe Biden and the white working class

The vice president is going to Pennsylvania to campaign for Hillary Clinton. This makes sense.TWITTER FOLLOWYesterday I looked at how Barack Obama could be a surprisingly useful surrogate for Hillary Clinton with white voters...

16.07.01. 00:00

Disney Gator Crisis Hits Perception But Parents Still Consider Going

Disney World's horrific alligator attack dragged the theme park down to its lowest consumer perception mark in three years.

16.06.30. 00:00

Barack Obama's surprising value to the Clinton campaign

He’s the nation’s first African-American president, but Hillary Clinton could use his help winning over white voters.TWITTER FOLLOWBefore the tragic events in Orlando spurred a change of plans...

16.06.30. 00:00

Clinton leads Trump by 5 as both candidates battle high negatives

Trump continues to be viewed more negatively than Clinton, however – and Clinton...

16.06.29. 00:00

YouGov/Economist Poll: June 24-27, 2016

This is a summary of a YouGov/Economist Poll conducted June 24-27, 2016. The sample is 1300 general population respondents with a Margin of Error of ±3.9%.TWITTER FOLLOWGENERAL ELECTION ...

16.06.29. 00:00

Most Americans are OK with men crying in public

A large majority of Americans are OK with men shedding tears in public, but 16% do say it's unacceptableTWITTER FOLLOWThe Cleveland Cavaliers hit the headlines last week and not just because of their NBA title victory.

16.06.28. 00:00

How Britain Voted

Over-65s were more than twice as likely as under-25s to have voted to Leave the European UnionTWITTER FOLLOWWe have now weighted our final poll to match the headline result...

16.06.27. 00:00

Why moving homes can turn cable subscribers into cord cutters

While many factors, from ad fatigue to new technology, may tempt people to ditch their cable provider, the act of moving homes provides the perfect opportunity to make the switchTWITTER FOLLOWLast summer...

16.06.27. 00:00

Clinton ahead in Wisconsin; tight races in Colorado, Florida and North Carolina

The latest wave of the YouGov/CBS News 2016 Battleground Tracker polled likely voters in Colorado, Florida...

16.06.26. 00:00

Millennials least likely to think high earners are paid too much

New data from YouGov Omnibus shows that young people are more inclined to believe elite professions deserve their incomeTWITTER FOLLOWThe median pay of middle school teachers is $55,860 per year, according to the Bureau of Labor Statistics.

16.06.23. 00:00

Support increases for some gun control measures

Legislation on universal background checks remains overwhelmingly popular, while support...

16.06.23. 00:00

The Pulse: Trump slump and Brexit polls

Hello, I'm Will Jordan and welcome to The Pulse.TWITTER FOLLOWA shift in the 2016 campaign's momentum, as the UK goes to the wire on the Brexit question. Here's what you need to know:Where do things stand now?

16.06.22. 00:00

Final eve-of-vote 'Brexit' poll: Remain leads by two

YouGov's final eve-of-poll number is 49-51 in favour of RemainTWITTER FOLLOWOur last voting intention figures before polls open for the United Kingdom's EU referendum are REMAIN 51%...

16.06.22. 00:00

Target’s Still Feeling Impact Of Transgender Bathroom Policy

For the past three weeks, Target’s purchase consideration levels have been moving around the three-year low mark, coinciding with its April 19th announcement regarding transgender use of bathrooms and fitting rooms.

16.06.21. 00:00

The Splurger: receptive to ads, okay with debt, and living for the moment

On the heels of National Splurge Day, YouGov Profiles reveals the habits and attitudes of shoppers who tend to splurgeTWITTER FOLLOWYou may not have known it...

16.06.21. 00:00

Clinton leads Trump by 4 nationally

43% of registered voters would vote for Hillary Clinton, while 39% would vote for Donald Trump. Gary Johnson gets 4% support.

16.06.21. 00:00

YouGov/Economist Poll: June 18-20, 2016

This is a summary of a YouGov/Economist Poll conducted June 18-20, 2016. The sample is 1300 general population respondents with a Margin of Error of ±3.9%.TWITTER FOLLOWTrial heats among registered voters: Hillary Clinton: 43% ...

16.06.21. 00:00

Band-Aid tops list of the most liked commercial jingles

With its memorable "I am stuck on Band-Aid" tune, Johnson & Johnson's popular bandage brand ranks first on our list of catchy jinglesTWITTER FOLLOWCommercial jingles.

16.06.20. 00:00

Buffalo Wild Wings Hits New Perception Score Highs

Four key consumer perception metrics have been soaring simultaneously for Buffalo Wild Wings since April, likely fueled by a well-timed group of viral pranks and promotions.Three of the four rising metrics – General Impression, Quality...

16.06.17. 00:00

YouGov and WE Communications presents “From Like to Buy”

YouGov partnered with WE Communications, the global PR agency, on quantitative and...

16.06.16. 00:00

Three New Brands On Top Ten Best Perceived By Fathers

While Amazon, Band-Aid and Craftsman remain the three best perceived brands by fathers this year, three new brands have entered the top 10 ranking for the first time, according to YouGov BrandIndex...

16.06.16. 00:00

The Republican Party's nominee isn't the only one with a struggling brand

Clean-up on aisle GOP.TWITTER FOLLOWWhat a year it has been for the Grand Old Party.

16.06.16. 00:00

86% of Americans support law banning gun sales to people on terror watch list

A ban on assault rifles also receives majority support, but other terror-related policy...

16.06.16. 00:00

Poll Result: Obama and Clinton

These are the topline results of a YouGov/Huffington Post survey of 1000 US adults interviewed June 9-13...

16.06.15. 00:00

Most Microsoft customers aren't natural LinkedIn customers

Data from YouGov Profiles suggests that, even after the acquisition, Microsoft users will require more convincing before signing up for the career-centric social networkTWITTER FOLLOWOn Monday...

16.06.15. 00:00

The Pulse: What Orlando means

Hello, I'm Will Jordan and welcome to The Pulse.TWITTER FOLLOWGood morning. The primary is all but over, as the country reels from yet another shocking attack. How will Americans respond to the Orlando attacks?

16.06.14. 00:00

6 in 10 Americans think Clinton's emails are a problem – same as last March

Most Americans, including nearly two-fifths of Democrats, think Hillary Clinton's personal e-mail usage is a serious problem. But the number hasn't risen much since the story first broke.

16.06.14. 00:00

NBA fans are extroverts, NHL fans are introverts

What does your preferred sport say about you? Data from YouGov Profiles reveals an intriguing personality distinction between NBA fans and NHL fansWith both the NHL and NBA in the final round of their respective playoffs (Sharks vs.

16.06.10. 00:00

Potential pitfalls for Clinton on the path to the convention

A small but passionate minority of Sanders supporters may prove difficult to swayTWITTER FOLLOWFor many Sanders supporters, Tuesday’s California double-digit loss was supposed to be a win for the Vermont Senator.

16.06.10. 00:00

To unify the party, Hillary Clinton may need a little help from her friends

Many Sanders supporters don't like Clinton, but do like some of her potential allies in the Democratic PartyTWITTER FOLLOWBernie Sanders has yet to exit the race...

16.06.08. 00:00

Vacations that teens and grandparents can agree on

When it comes to picking a summer vacation, data from YouGov Profiles shows where Millennials and Baby Boomers share common groundSummer shouldn't be stressful, and choosing a vacation destination shouldn't be vexing.

16.06.08. 00:00

Slim majority say Trump's comments about judge's Mexican heritage were &quot...

Most Americans say that Trump's comments about Gonzalo Curiel were racist, but most Republicans disagreeDonald Trump courted further controversy last week after he slammed Judge Gonzalo Curiel...

16.06.08. 00:00

Age and race in the 2016 Democratic primary

Bernie Sanders fought to a near draw with young people of color. Hillary Clinton held onto a solid lead with older whites.

16.06.07. 00:00

Sharing economy customers: into adventure, less into brand loyalty

Data from YouGov Profiles shows that while customers of Uber, Airbnb, and Lyft are open to new ways of doing business...

16.06.07. 00:00

Americans, but not Brits, tend to support gorilla shooting

Americans tend to approve of the decision to kill a gorilla at Cincinnati ZooProsecutors...

16.06.07. 00:00

The Pulse: Clinched Edition

Hello, I'm Will Jordan and welcome to The Pulse.TWITTER FOLLOWGood morning. The last big day of the primary has arrived.

16.06.06. 00:00

Sanders supporters expect victory in California, but not in Philadelphia

Many Sanders supporters continue to say they would not vote for Hillary Clinton against Donald Trump...

16.06.06. 00:00

YouGov/Economist Poll: June 2-5, 2016

This is a summary of a YouGov/Economist Poll, conducted June 2-5, 2016. TWITTER FOLLOWTrial heats among registered voters: Hillary Clinton: 44% (+2 from May 20-23) Donald Trump: 41% (0) Bernie Sanders: 48% (0)Donald Trump: 37% ...

16.06.06. 00:00

Democratic primary: Clinton faces close race in California, holds big lead in New Jersey

Hillary Clinton poised to widen her delegate lead in two big statesHillary Clinton’s path to the nomination looks all but assured...

16.06.04. 00:00

All publicity is not good publicity, even for Donald Trump

Republicans have grown more fond of Donald Trump since he started dominating the airwaves.

16.06.04. 00:00

Kickboard partners with YouGov: “The State of Climate and Culture Initiatives in America&#39...

Kickboard, the leading software and coaching provider for PBIS, RTI, and school-wide behavior management, commissioned YouGov to survey more than 2,500 district administrators, school leaders, IT admins...

16.06.03. 00:00

Public divided on TSA, but most still think flying is a convenient way to travel

Despite widespread gripes, Americans are divided on whether the TSA does a good job or a bad job...

16.06.03. 00:00

Lyft Overtakes Uber In Perception, Closes Gap In Awareness

Lyft’s promotional and marketing spending blitz aimed to take market share away from Uber seems to be helping them.

16.06.03. 00:00

Facebook’s Political Chasm Still On The Mend

Republican consumers still seem to be wary of Facebook three weeks after reports surfaced...

16.06.03. 00:00

Beyoncé or Crosby, Stills & Nash? What Clinton...

Data science reveals the bands, musicians, and solo artists who most distinguish Clinton supporters from Trump supportersWhen selecting songs to play along the campaign trail, it helps to keep the following three criteria in mind: First...

16.06.02. 00:00

The Affluent Perspective Newsletter: Vol. 1

Welcome to the first Affluent Perspective newsletter! As part of our rebrand, we put a magnifying glass to our study.

16.06.01. 00:00

Women narrowly against draft registration

Most men, and women, support allowing women to serve in combat roles but women tend to say that they should not have to register for the draftThis year...

16.06.01. 00:00

Clinton vs. Trump: Who are the 'Neithers'?

Among those who say “neither” to Hillary Clinton and Donald Trump, Clinton has a clear advantageTWITTER FOLLOWThe latest YouGov/Economist Poll finds Hillary Clinton and Donald Trump nearly tied among registered voters...

16.06.01. 00:00

The Pulse: California dreamin'

Hello, I'm Will Jordan and welcome to The Pulse.TWITTER FOLLOWGood morning. As the Democratic Primary enters its last big week...

16.06.01. 00:00

Zika worries grow among young women

Most Americans aren't any more worried about Zika than they were a month ago, except young womenCongress went home last week for the Memorial Day break without authorizing expenditures to deal with the mosquito-borne Zika virus...

16.06.01. 00:00

Poll Results: Gary Johnson

These are the topline results of a YouGov/Huffington Post survey of 1000 US adults interviewed May 25-26, 2016 on Gary Johnson.

16.06.01. 00:00

Foreign policy and the election: Trump's voters see a dangerous world

Concern about threats from abroad is key to distinguishing supporters of Donald Trump from other votersDonald Trump’s success has been attributed to rising anger at government, to his celebrity status...

16.05.31. 00:00

Unlike older fans, millennials are cool with ads on pro sports jerseys

While many are upset about the NBA's controversial decision to allow ads on team uniforms, young people don't seem to mindNext season...

16.05.31. 00:00

Most Americans want Donald Trump to release his tax returns

However only a minority say it is "very important" for presidential nominees to release...

16.05.27. 00:00

Poll Results: Voting Rights

These are the topline results of a YouGov/Huffington Post survey of 1000 US adults interviewed May 20-23, 2016 on voting rights.

16.05.26. 00:00

Trump vs. Clinton: Both disliked, but who can do the job?

Hillary Clinton and Donald Trump are both widely disliked and distrusted, though Clinton...

16.05.26. 00:00

San Francisco tops league of least soda-drinking cities in America

New laws are cracking down on soda drinking in San Francisco, where people already consume less soda per person than other major cities across AmericaIn addition to a steady decline in sales over the past decade...

16.05.26. 00:00

Poll Results: Trump and Minimum Wage

These are the topline results of a YouGov/Huffington Post survey of 1000 US adults interviewed May 18-20, 2016 on Donald Trump and the minimum wage.

16.05.26. 00:00

Poll Results: Democratic Nomination

These are the topline results of a YouGov/Huffington Post survey of 1000 US adults interviewed May 20-23, 2016 on the Democratic nomination. The margin of error is 4.1%.Click here to see full tables and demographic crossbreaks1.

16.05.26. 00:00

Majority support for widespread workplace drug testing

Most Americans support widespread drug testing at workOne sign of the slow but steady improvement in the American economy is an unusual one: as unemployment falls...

16.05.25. 00:00

Clinton expands national primary lead – but Sanders supporters aren't finished yet

Hillary Clinton's path to the nomination looks as secure as ever, but those who aren't already with her are growing more frustratedTWITTER FOLLOWHillary Clinton continues her slow march to the Democratic nomination.

16.05.25. 00:00

Johnson And Johnson Takes Perception Hit - Key Brands Largely Unaffected

After a series of costly court rulings forcing them to pay millions of dollars related to cancer deaths and defective hip transplant parts...

16.05.25. 00:00

The top 10 streamed TV shows across all platforms — and the people who stream them

New data from YouGov Profiles shows that young people aren't the only ones streaming TV shows onlineAfter the recent flurry of digital NewFronts and network upfronts, where marketers buy advertising time on upcoming shows and programs...

16.05.24. 00:00

YouGov White Paper - In Their Own Words: Students and Parents Weigh-in on Education in America

A White Paper on Student Motivation & EngagementSpring 2016Students Know that School Engagement and Motivation to Learn are Keys to Success—Yet these Fall Short in Schools across AmericaEducation stakeholders...

16.05.24. 00:00

The Pulse: Back to normal

Hello, I'm Will Jordan and welcome to The Pulse.TWITTER FOLLOWWelcome back! There are no meaningful primaries* today, but here are some things you should know: Where do things stand now? Republicans: Donald Trump is the presumptive nominee.

16.05.24. 00:00

YouGov/Economist Poll: May 20-23, 2016

This is a summary of a YouGov/Economist Poll, conducted May 20-23, 2016. TWITTER FOLLOWTrial heats among registered voters: Hillary Clinton: 42% (no change from May 6-9) Donald Trump: 41% (+1) Bernie Sanders: 48% (NC)Donald Trump: 39% ...

16.05.24. 00:00

The decline of the Manly Man

Younger American men are noticeably less likely than older men to say that they are 'completely masculine'Few areas of American life have seen as much change as the world of gender and sexuality.

16.05.23. 00:00

Clinton vs. Trump: virtual tie in Florida, tight race in Ohio

YouGov polled likely voters in two crucial swing states in the latest wave of the...

16.05.22. 00:00

ZIPP.hu a Facebookon is

Gasztro hirfolyam

Világevő, 16.07.20. 21:12

Jön egy székely és egy magyar külföldről Budapestre...

A vicc folytatása szerencsére az, hogy itt meg is állapodnak, és aztán nagyon egyéni, különleges és főleg laza és mégis magas színvonalú ételeket főznek a megújult Babelben.[...] Bővebben!

Világevő, 16.07.19. 19:33

Szombaton lesz a talán legjobb balatoni program!

Tavaly ott voltam az első Bohém Légyotton, és nem túlzás azt állítani, hogy egy hihetetlenül hangulatos programról van szó, finom borokkal, jó hangulattal, nagyon normális emberekkel egy fantasztikus helyen...

Limara péksége, 16.07.17. 17:43

Amerikai almáspite

A kedvenc pitém. Vaníilia fagyival verhetetlen.A piacon gyönyörű, zöld színű nyári almákat kaptam, talán fontosalmának nevezik, de ebben nem vagyok biztos. Savanykás, az tuti.

Chili és Vanília, 16.07.15. 20:15

Egyben sült csirke nyári céklákkal

Vasárnap délelőtt, lassan ébredezik a város, a Tűzoltó utcai kézműves söröző udvarán azonban már korán reggel nagy az izgalom.

A bűvös szakács, 16.07.05. 09:41

Iskolatáska teszt

Nyakunkon az iskolakezdés. Ilyenkor minden szülőnél felmerül a kérdés, milyen szempontok alapján válasszon iskolaszereket a gyermeknek.

Chili és Vanília, 16.07.04. 09:21

Sütés nélküli sajttorta csatos üvegben

A Nők Lapja mostani számában amerikai ihletésű recepteket találtok tőlem: hamburger tépett sertéshússal, nyári lazacleves csöves kukoricával, ragacsos, csípős csirkeszárny, többek között.

Limara péksége, 16.06.29. 14:19

Ropogós sajtgolyók

Számtalanszor hallom az ismerősöktől, hogy imádom a rántott sajtot, de nem készítek, mert annyira macerás.

ZIPP legfrissebb cikkek